What if we take the appeal of Dexter out of the TV and into everyday life, with an immersive story that fans can see, touch and be part of?
I was lead writer ("puppetmaster") working together with a super tight & talented crew of creatives, technologists and actors.
AWARDS
Webby Award Winner
One Show Interactive Finalist
SXSW Interactive Finalist
The story kicked off with a gruesome crime scene at Comic Con that fans could investigate.
It followed the story of F8, or the Infinity Killer, a serial killer who dropped clues in his AI-assisted therapy sessions.
#aheadofitstime
Here, every dice roll was a digit of a server address.
Those TV flickers are actually Morse code.
Infinity was investigated by Dee, the Serial Huntress, who rallied fans to join her in crowd-sourced crime solving.
To follow the story, fans puzzled over more than 30 websites...
80 social media accounts...
And a whole lot of physical artifacts.
After a summer of non-stop game design, the story culminated in a real-time, live-voted finale where fans got to choose who would live and die.
At the end of the story, the new season of Dexter premiered, giving fans a nod with an infinity symbol in its biggest scene.
It was also the most-viewed Dexter premiere to date.
Fans were so captivated, they cried *actual* tears for the Infinity Killer, created fan art and even got tribute tattoos.
Fan-made tribute video to the Infinity Killer (RIP).
Transmedia experts praised the Dexter ARG as some of the most inventive storytelling in the genre.
Years later, it continues to be discussed in university and master's programs.