I created and taught one of the first classes at Miami Ad School that isn’t about print, TV or even digital advertising.

It’s about business practices.

I taught students to apply their skills in communication, customer insight, design and experience-crafting to any aspect of a business and brand experience.

Here are two examples from my students.

5-Hour Energy, but non-radioactive
by Karen Bueno & Drew Meiser

The team created a wellness thru-line that encompassed a clean packaging redesign in a more natural color palette, an emphasis on the product’s health benefits, plus digital extensions for drink recipes and local stockists.

King's County Jerky at the charcuterie level
by Josh Yeston & Mike Grosso

The team focused on the discovery experience: from how this artisanal brand is displayed and sold at farmer’s markets, to conversation-starting messaging, like the story of turning a vegetarian.

The best marketing goes beyond the marketing department.