Grace Helbig is queen of laughing at herself.
So her YouTube campaign featured self-aware ads that mock everything from celebrity glamour shots to *gasp* YouTube pre-rolls.
Awkward, but shameless:
We plastered pit stains and tooth-picking all over billboards, subways, wild postings, magazines and digital boards across NY, LA and Chicago.
A true YouTuber, Grace invited her fans to design one of her ads with #GraceThisSpace, the socially-powered billboard.
Every week for a month, fans got to choose what we painted next. And snapped that all-important selfie.
Digital out-of-home caught people off guard, coming to life after starting off as posed stills.
